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 Specializing in the legal implementation of the "cash discount program" in Ma Please note: For restaurants not interested in the cash discount program (traditional processing) we offer FREE processing equipment. Pos systems, printers, hand-held tablets etc. Monthly software fees are the lowest in the industry! Important: Other processors offering free equipment charge extremely high monthly software fees to offset their "free" equipment. We also offer the lowest transaction rates in the industry. There are NO statement fees, NO pci fees, No annual fees or any "junk" or "B.S." fees! |
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Eliminate
ALL Your Credit Card
Processing Fees With
Cash
Discount Program!
© 2021
William J. Mullen / Copyright Pending
The animated product tour videos
on this website are original content and the sole property of William J.
Mullen. As such they are protected by the United States federal and international
copyright laws. It is illegal to copy or reproduce any portion of these
videos. Violations are subject to statutory damages and attorney fees.
CASH DISCOUNT TUTORIAL VIDEO
Click The Left Arrow to Play/Stop
**********************
Jan.
3, 2020
Commonwealth
of Massachusetts
Office
of Business Regulation / Division of Banks
Approves
the Cash Discount Program For
One Of Massachusetts
Largest, Oldest And Best Known
NEW CAR
AUTO DEALER
*This
opens the door for all retail businesses to implement the
Cash Discount Program!
YOU WON'T LOSE A SINGLE CUSTOMER!
AUTO REPAIR & OTHERS
TESTIMONIAL VIDEO
Click The Left Arrow to Play/Stop
************************
THIS SUMS IT UP ENTIRELY
!
Today most merchants have given up trying to decipher their monthly processing
statement or even bothering to look at it. Accepting their constantly increasing
charges as just the cost of doing business is the common mind-set.
The “root” of this problem actually stems from the fact that accepting bank
cards is not a convenience for merchants,
yet they are the ones that are forced to pay for all the conveniences that
benefit ONLY THE CUSTOMER!
CONSIDER THESE FACTS:
The customer is the one
that is receiving all the benefits and conveniences when paying
with their bank card.
-
The convenience of not having to carry cash
-
The convenience of making monthly installments on purchases they can’t
currently afford to pay in full
-
The convenience of fraud protection for unauthorized purchases
-
The convenience of initiating a “charge-back”
IF
they’re not satisfied
-
The BENEFIT of 2% CASH-BACK when using their REWARDS CARD
CONVENIENCE FOR A BUSINESS
OWNER?
THERE ARE NONE
!
And…………..In case you are not aware of it,
YOU
the business owner are paying for the customer’s rewards “cash-back”, airline
miles or other benefits which gets added
to your regular processing fee. Today nearly 90% of all credit card
purchases are being made with a REWARDS CARD costing you on the average
5% of your net profit on the sale.
Worse still there is a good chance your existing processor has been taking
advantage of a long relationship by "padding"
your monthly billing statement with unnecessary
"junk fees" that have cost you many $$ over the years!
A NEW LAW NOW ALLOWS YOU RELIEF!
THE MASSASCHUSETTS DIVISION OF BANKS HAS DETERMINED THAT BUSINESSES ARE
UNFAIRLY ENDURING THESE FEES AND ALLOWS MERCHANTS TO ADD A SMALL “CONVENIENCE
FEE” TO A BANK CARD PURCHASE.
IMPLEMENTED BY THOUSANDS OF MASSACHUSETTS BUSINESSES AND TENS OF THOUSANDS
NATIONWIDE IT HAS BEEN PROVEN THAT CONSUMERS
READILY ACCEPT PAYING THE “CONVENIENCE FEE” IN EXCHANGE TO CONTINUE
USING THEIR BANK CARDS FOR PAYMENT.
YOUR NEW PROCESSING RATE WILL NOW BE
0%!YOUR TOTAL MONTHLY PROCESSING COSTS WILL NOW BE ZERO!
HOW MUCH $$ CAN I SAVE YEARLY?
| Best Businesses For
The Cash Discount Program |
Yearly Savings With
The Cash Discount Program |
|
|
Auto - Truck Repair / Quick Lube Shops Car Wash Business Sporting Goods / Firearm Dealers Non-Chain Pizza / Sandwich Shops Family Restaurants Bakery / Cake Shops Dry Cleaners / Tailor Shops Computer Repair Hair Dresser / Nail Salons Men's Barber Local Grocery / Variety Store |
|
All These Monthly Fees Are
Eliminated!
Terminal Rental Fee
Statement
FeeOnline Access
Fee
Express Funding Fee
Authorization Fee
Transaction Fee
Interchange Fee
PCI Compliance Fee
ALL “B.S.” Junk Fees
Every
Day You Wait You Are Losing Money!
Call / Txt 617-510-9414
or
NOTE: If not interested in the cash discount program we guarantee we
can still save you money from your current processor. Let
us review your statements
VERY IMPORTANT
FREQUENTLY ASKED QUESTIONS
© 2021
William J. Mullen / Copyright Pending
The following "Frequently Asked
Questions" are original content and the sole property of William J.
Mullen. As such they are protected by the United States federal and
international copyright laws. It is illegal to copy or reproduce any
portion of this content. Violations are subject to statutory damages
and attorney fees.
Question: What
is the Cash Discount Program?
Answer:
First and foremost the most exciting change in the credit/card industry
resulting in significant profits for small businesses!
The Cash Discount Program was designed to help business owners to
LEGALLY avoid paying the ridiculously
high processing costs when accepting credit cards and especially
REWARDS CARDS that add another 2%, further eating into your profits!
(YES,
YOU
THE MERCHANT ARE PAYING THESE REWARDS POINTS!)
How does it work?
Posted signage politely asks your
customers if they can pay for their purchase with cash (or check)
to help
offset your skyrocketing bank card processing costs.
If however they choose
to pay with their bank card you’re sorry but you’ll need to add a small
convenience fee to their bill.
If they choose to pay with their bank card the small convenience fee
of 3.99% is automatically calculated by the proprietary "Cash
Discount" software loaded into the NEW TERMINAL we provide.
It does not get lumped into the total, rather it appears on their receipt
as a separate line item ( non-cash
fee ) and covers all your processing costs for this transaction.
At the close of business or when you "batch out" (usually automatically)
the terminal sends this fee to the processing company.
NOTE: This
non-cash fee is NOT deposited
into your account; rather it goes directly to the processor.
Example:
(click
here for multiple sample signs)
VERY IMPORTANT!
Cash discounting is NOT surcharging! Massachusetts
law describes surcharging as when at the point of sale a customer is
informed if S/he uses a credit card you will add a service fee. This
service fee is added DIRECTLY to the purchase price and is kept
by the merchant.
To be crystal clear the Cash Discount Program has three important elements
distinguishing it from surcharging.
1.
Conspicuous posted signage explaining the payment policy.
2.
The credit / debit receipt has a separate line itemizing the 3.99% "non-cash
fee."
It may sound or be construed as deceptive but there
is a distinct difference between surcharging and the cash discount program
and one that Visa, MasterCard and the courts have all agreed upon. It
is perfectly legal and being practiced in all 50 States.
Additionally any worries that customers will object have been
proven to be completely unfounded.
In businesses like
auto repair
over the years you have most assuredly posted a sign regarding your
hourly labor rate increasing:
To Our Valued Customers
As Of June 1st Our Hourly Labor Rate
Will Increase to $75.00
In doing so you did not take a
survey with your customers asking them in advance how they
would feel about you raising your hourly labor rate. You simply
came to the conclusion you needed to raise it and posted a notice.
Upon your customers reading it and realizing your labor rate increased
they did not challenge it or argue with you about it. Like everything
prices go up and your customers accepted
it and continued to do business with you.
Worries that your customers will object or challenge your new payment
policy will be NO DIFFERENT than when you raised your hourly rate.
For small businesses, i.e.,
car washes,
quick
(Auto)
lube shops,
variety stores, pizza
shops,
bakeries, dry cleaners, hair salons etc., where the purchase might
be $15 - $50 customers DON'T EVEN BLINK AN EYE"! The
"non-cash fee" is totally insignificant.
(click
here for sample car wash sign)
Example: At a
car wash
where the cost is
$15.00
the non-cash fee” is
ONLY 60 cents.
(click
here for sample receipt
At quick lube shops
where the cost typically averages around $40.00, the “non-cash fee”
would
only be $1.60.
Consumers visit these
quick lube shops
because of the convenience of not having to make an appointment and
being on their way in less than 15 minutes,
VS
waiting a week for an appointment with their local mechanic, not to
mention leaving your vehicle there all day!
In both these examples the “non-cash fee” is totally insignificant
and if they’re using a rewards card
their "mindset" is; "no big deal, I'm getting my points anyway"…….
Only this time YOU the merchant are not paying the processing fee and
especially the extra 2% in points!
In fact, a simple Google Search using the term: "Cash
Discount Program" will
bring up dozens of processors offering the program IN
ALL 50 STATES
Question: I understand it is legal but could I have a simple comparison: Surcharging
VS Cash Discount Program?
Answer:
Surcharging
is when a customer is informed
ONLY
at the point of the sale
that a service fee is being added because they are using a bank card.
The merchant then simply ads a percentage to the purchase price to
cover his credit card processing cost.
A.
There is NO signage anywhere to inform customers of your payment
policy.
B.
The added fee is NOT itemized on the receipt; rather it is just
added onto the total price.
C.
The merchant KEEPS this added fee.
VS
THE CASH DISCOUNT PROGRAM
A.
You've informed your customers of your payment policy
with proper signage conspicuously posted for all to see.
I.e.,
signage:
"ALL
repair services and parts include a cash discount incentive of 3.99%,
so you are saving instantly if you are paying with cash. If
you choose to pay with a credit
or debit card you will not be taking advantage of the
3.99% cash discount and the difference
will be added to your purchase".
B.
If the customer chooses to pay with a bank card
it
appears as a separate line item on the receipt.
It is indicated as a Non-Cash fee.
Question: What
businesses reap the most benefits from the cash discount program?
Answer:
Auto repair, auto body and especially sporting good retailers that are
also selling firearms are businesses where consumers are
most likely to pay a significant bill with their rewards
card which greatly erodes profit margins for the business owner.
If your business is Auto
Body you could be getting screwed BIG TIME as many customers
today are now depositing
their insurance checks and paying for their repair with
their rewards card!
For smaller businesses like car
washes, dry
cleaners, quick
lube shops, pizza
/ sandwich shops, family
owned variety stores, liquor
stores, hair
salons, barber
shops, tanning
salons, bakeries, and print
shops even though your sales may be much smaller, processing
fees can also cost the owners thousands of dollars each year.
Question: What
are "rewards" cards?
Answer: Rewards
cards are credit cards that "reward" the person using the card with
"points" for air or travel miles or actual CASH BACK. Who hasn't
seen Samuel Jackson asking, "What's in your wallet?"
Today more and more customers are paying with rewards cards from minor
purchases of gas, fast food, dry cleaners, hair dressers etc., and YOU the
business owner are paying that extra 1.5
– 2.0% in
their reward points. Keep in mind this is in addition to your standard
processing percentage, further eating into your profits!
If your business is Auto Body you could be getting screwed BIG TIME as many customers today are now depositing their insurance checks and paying for their repair with their rewards card!
TO MAKE MATTERS WORSE REWARDS CARDS ARE NOT ANY DIFFERENT FROM STANDARD CREDIT CARDS AND ONLY AFTER REVIEWING YOUR MONTHLY STATEMENT WILL YOU DISCOVER THAT PAYMENT CAUSED YOU TO LOSE AN ADDITIONAL 2% OF YOUR PROFIT!
Worse still, it is predicted that competition will cause rewards cards
to increase
to 3-5% in
the very near future. Accepting credit cards was originally a vehicle
to attract more business and a convenience for your customers. Today
however it has "morphed" into a nightmare "bleeding" your profits.
The
Cash Discount Program is your chance to FIGHT BACK!
Question: What
well known AUTO business in
Answer:
The Boch Automobile dealerships headquartered in
Following a consumer complaint the
Allowing
Boch dealerships
to collect a processing fee
through a 3rd party processor.
"The position of the division is that the processing fee
is
not in violation
of the
(surcharging)
law;
G.L.c I40D, Sec. 28A"
(The letter is crystal clear that Boch is
not surcharging,
rather has implemented a
Cash Discount Program!
The Cash Discount Program is being utilized at:
THESE ARE THE INDIVIDUAL
SIGNS POSTED IN EACH DEALERSHIP
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To reiterate: This
decision by the office of consumer affairs
unequivocally
defines the Cash Discount program as "NOT
IN VIOLATION OF THE SURCHARGING LAW" and
"clears the path"
for
any business in
The original letter from the office of consumer
affairs can be read here.
https://www.mass.gov/doc/opinion-19-010/download
Read the article in the June 2021 issue of New
England Automotive Report
“Relief From Fees; Overcoming The Credit Card Crunch”
The program literally ads
thousands to your yearly profit!
Every Day You Wait You Are Losing Money!
Question: Will
I lose my customers? Will they complain?
Answer: NO!
….But to be honest when the cash discount program was first implemented
this naturally was the major concern.
As it turns out it is
actually the easiest change
you've ever made to your business to
increase
your profits!
Consider this: Today's consumers have grown accustomed
to businesses NOT accepting AMEX.
People actually often ask "do you accept American Express?"
They also have experienced fees when using their
bank cards to pay utility bills,
auto excise bills,
hospital bills and even when
renewing their license at the registry
of motor vehicles.
The trend of adding a small convenience fee on
bank card purchases is
becoming common place.
Adding a convenience fee to your goods or services is just another extension
of this common practice.
Furthermore, two separate nationwide studies involving
2,000 small businesses, many of them auto repair shops that
have high ticket sales report absolutely
no loss or complaints from customers!
********
Question:
What about a customer that challenges the fee?
Answer: Properly
placed signage with POLITE language
asking your customers to HELP YOU
is CLEARLY the most important first step in avoiding any challenge or
discussion.
Despite this we all know however there is always "that
person" that wants to challenge everything in life. This person
will dispute the convenience fee of only 4
cents on a bottle of juice.
Solution:
"I
understand we didn't have this policy the last time you were in. I'll
refund the convenience fee this time but if you remember next time in
just pay cash”
Handled politely in this manner the next time
this customer returns to your business
s/he will more than likely just pay
with their bank card never mentioning the fee again.
********
AUTO BODY / REPAIR SHOP
IF YOU'RE AN AUTO BODY OR REPAIR SHOP YOUR CHARGES ARE SIGNIFICANTLY
HIGHER THAN A PIZZA SHOP AND TODAY THE TREND IS FOR CUSTOMERS TO DEPOSIT
THEIR INSURANCE CHECK AND THEN PAY WITH THEIR REWARDS CARD!
Again we cannot stress enough the importance of displaying very clear
signage explaining your payment policy that wards off any discussion
or disagreements when they finally arrive back to pick-up their vehicle.
You might say: "Mike,
we don't inflate our bill like most shops to cover our credit card fees"
"These fees especially when people pay with a rewards card take a huge
bite from our profit"
Or
you might say:
"Mike, without loyal customers like you my business would not be successful;
I'll give you a break on the labor charge that will cover most if not
all of the convenience fee"
Your customers
To further give you a total comfort level that
you won't get any objections from your customers we've also included testimonial
videos from businesses across the U.S.
Find these testimonials in our video at the top of the page
Question:
How do I know if a customer is presenting me with a standard credit
card or rewards card that adds another 2% to my processing fee and further
erodes my profit?
Answer:
You DON'T! You
have NO WAY of knowing if your customer is using a rewards card, thus ADDING
ANOTHER 2% to the
processing fee!
Question:
Is this a brand new program?
Answer: NO, in
fact it has been active in the
Question: Why
doesn't my existing processor switch me over to the cash discount program?
Answer: The
answer to this is simple: THEY
WILL LOSE MONEY!
Unknown to merchants, the banks offer generous incentives to processors
to maintain your account. The longer they maintain it their
monthly (profit) percentage
of all the fees applied to your account increases. They also
receive a yearly bonus based on your processing volume.
To switch you over to the cash discount program would require them to
create a brand new account for your business. Doing so will
cancel out their monthly and yearly residual payments. It
will take years for them to recoup the profit margin they had with your
original account.
A typical response when a merchant inquires to their present processor
about the cash discount program is that it will create a "ton" of paperwork
for you, something they know you
would not welcome. Another excuse is to falsely
claim your customers will object to it.
As a last resort they might falsely claim it is surcharging or illegal.
The Massachusetts Division of Consumer Affairs-Division of Banks has ruled that adding a convenience fee in conjunction with following the parameters of their decision is 100% legal and is "NOT IN VIOLATION OF THE SURCHARGING LAW."
Question: Why
aren't more businesses implementing this program?
Answer:
1. Fear
of losing customers. (Nationwide this has proven to be Non-Existent)
2.
Having heard from "Know-it-alls" that do not know the facts,
mistakenly believing it to be either illegal or surcharging.
3. MOSTLY
Just too busy to set aside the time to meet with the representative
4. Similar
to most people in all "walks of life", simply resist
changes despite the improvements, benefits or savings it can offer us
5. Mistakenly believe it to be a "huge"
project and too complicated to switch from their present processor
6. Have not heard about the cash discount
program and the savings it will offer
When it comes to your monthly statement most owners
literally "give up" trying to decipher all the added fees and
just accept it as the "cost of doing business."
Chances are every month you are being charged (losing) processing
fees of $600.00 - $1,500.00 on repairs paid with credit
cards and rewards cards!
The Cash Discount Program is legal,
you won't lose any customers,
switching over is quick and easy and you can save THOUSANDS
every year!
This is your chance to FIGHT
BACK against
a system that has been "bleeding" your profits for years.
YOUR NEW PROCESSING RATE WILL NOW BE 0%
Question: Can
I learn in advance how much
$$
I can expect to save every month before moving forward with this program?
Answer: YES.
Click Here For Savings Chart
Question: Can
I switch back to conventional processing if I desire?
Answer: To
date we have not had this request but YES.
If
after 30 days you don't think our program is right for your business
we'll switch you back to traditional processing at the lowest rate possible
which we guarantee
will be less than your original processor.
The bottom line is you'll
still save money!
Either way, you can't lose. It's a WIN, WIN for you!
Question: Will
the merchant processing company offer support or assist in any possible
problems I might have?
Answer: Yes.
Customer support is always available to assist with any technical questions
and if necessary your
customer representative is local and can come directly to your business.
You will have his direct phone number.
Question: What
are the steps to implement the cash discount program?
Answer: Call,
text or e-mail to schedule an appointment. Our
rep will come to your business or home seven days a week at your convenience.
A 15-30 minute meeting should be all that is required.
The transition will be seamless with us taking
care of all the details, including contacting your existing processor
and handling the return of your existing terminal(s) IF necessary.
In most cases your terminal(s) is outdated and
your processor has amortized its expense will all the fees you've been
charged and will never contact you for the return.
You don't have to change any of your prices.
Question: Can
I still participate if I only use a credit card swiper on my phone?
Answer: YES. We
will supply you with a new card swiper(s) programmed with the cash discount
software.
Question: What
is an EMV terminal?
Answer: EMV
stands for Euro pay, MasterCard and Visa and is a secure method of processing
credit or debit cards. It involves a complex authentication which
substantially reduces the chance of a transaction using a stolen or
copied credit card.
Question: Why
do I need an EMV terminal?
Answer: As
of October, 2015 all businesses are required to be using
an EMV-compliant chip reading terminal.
IF YOU ARE CURRENTLY USING AN OLD NON-COMPLIANT TERMINAL
You the merchant and not the issuing bank are liable for the fraudulent
transaction. This means you'll be reimbursing the charge, never mind
losing the cost of the product or service.
Question: I
have a high average sale amount and the 3.99% might be significant and
viewed as being too high for my customers. Could my service fee
be calculated at a lower rate?
Answer: YES.
A lower rate is available for high volume processors such as new car
dealers service departments.
Question: Who
is ZeroCreditCardFees.Com ?
Answer: ZeroCreditCardFees.Com and its agents are
merchant service providers that match businesses with a processing company
(MSP) best suited for their needs.
The processing company provides the equipment and
software necessary to process payments through traditional terminals.
Their proprietary software is exclusively designed to process payments
for the cash discount program.
© 2015-2023 ZeroCreditFees.Com
